{"id":904,"date":"2025-02-19T10:20:54","date_gmt":"2025-02-19T10:20:54","guid":{"rendered":"https:\/\/paketmutfak.com.tr\/?p=904"},"modified":"2026-02-16T13:11:12","modified_gmt":"2026-02-16T13:11:12","slug":"paket-mutfak-tanitim-amacli-basin-bulteni","status":"publish","type":"post","link":"https:\/\/paketmutfak.com.tr\/en\/paket-mutfak-tanitim-amacli-basin-bulteni\/","title":{"rendered":"Package Kitchen \u2013 Promotional Press Release"},"content":{"rendered":"<ul class=\"wp-block-list\">\n<li>Paket Mutfak, a local initiative, offers a solution focused solely on takeaway service to brands looking to capture a share of the ever-growing takeaway industry in T\u00fcrkiye.<\/li>\n\n\n\n<li>This concept, known abroad as &quot;ghost kitchen&quot; and &quot;virtual kitchen&quot;, is being introduced in T\u00fcrkiye under the name &quot;package kitchen&quot;.<\/li>\n\n\n\n<li>Founded by entrepreneurial cousins Tali \u015ealhon and Eytan Nahmiyas, Paket Mutfak has reached agreements with brands such as Akali, Chopt, D\u00f6ner Plus, Untwoin and 400 Derece for its kitchens in its Ata\u015fehir branch in the first month of its operations.<\/li>\n\n\n\n<li>Paket Mutfak aims to reach 50 restaurants in 5 different regions of Istanbul by the end of 2021.<\/li>\n<\/ul>\n\n\n\n<p><strong>August 12, 2020, Istanbul<\/strong><\/p>\n\n\n\n<p>The initiative allows restaurant owners to open a new takeaway branch without spending any capital&nbsp;<a href=\"https:\/\/paketmutfak.com.tr\/en\/\">Package Kitchen<\/a>, made a rapid entry into the food industry.<\/p>\n\n\n\n<p><strong>What is a Package Kitchen?<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/paketmutfak.com.tr\/en\/\">Package Kitchen<\/a>, (www.paketmutfak.com.tr) allows restaurant owners to open a new takeaway branch without spending any capital.<\/p>\n\n\n\n<p><a href=\"https:\/\/paketmutfak.com.tr\/en\/\">Package Kitchen<\/a>provides kitchens for customers looking to open a new takeaway service. It also handles operational tasks such as courier operations, order management, collection, security, and maintenance.<\/p>\n\n\n\n<p><a href=\"https:\/\/paketmutfak.com.tr\/en\/\">Package Kitchen<\/a>, transforms empty spaces and warehouses in densely populated areas of Istanbul into takeaway kitchens that only provide takeaway services.<\/p>\n\n\n\n<p>This concept, where 10-15 kitchens share a single building, each representing a different restaurant. Because these restaurants focus solely on takeout, they don&#039;t have seating areas. Restaurants accept orders through online ordering platforms like Yemeksepeti, GetirYemek, and Zomato, or by phone.<\/p>\n\n\n\n<p><strong>The story of entrepreneur cousins<\/strong><\/p>\n\n\n\n<p>In fact, Paket Mutfak isn&#039;t the first project to emerge from the partnership between Tali \u015ealhon and Eytan Nahmiyas. The two cousins, who frequently collaborated while Tali \u015ealhon was studying at Georgetown University and Eytan Nahmiyas was at George Washington University, have already undertaken notable projects together.&nbsp;<\/p>\n\n\n\n<p>Eytan Nahmiyas and Tali \u015ealhon developed the location-based messaging app Radius while they were still students. After graduation, they became part of the founding team that developed Geld, T\u00fcrkiye&#039;s first phone-to-phone money transfer software, and licensed it to Ak \u00d6de (Tosla).<\/p>\n\n\n\n<p>Following this experience, Tali \u015ealhon took over the management of Hanse Impex in Kenya. During her time at the helm, \u015ealhon implemented a pivot strategy that transformed the company into a profitable company with steady growth, achieving her mission.&nbsp;<\/p>\n\n\n\n<p>Eytan Nahmiyas began working as a product manager at an API company called Even Financial in New York. Joining the company in its early days, Nahmiyas played a key role in its success story, which saw Even Financial reach a $180 million valuation and grow to 150 employees.<\/p>\n\n\n\n<p>Having proven themselves in different fields for 2 years, the two cousins returned to Istanbul to realize the idea of Package Kitchen together in T\u00fcrkiye.&nbsp;<\/p>\n\n\n\n<p><strong>Paket Mutfak closed its latest investment round with a post-investment valuation of $4 million.<\/strong><\/p>\n\n\n\n<p>Paket Mutfak, which has received a total investment of $825,000 since 2019, closed its latest investment round with a post-investment valuation of $4 million.<\/p>\n\n\n\n<p><strong>An advantageous model for the pandemic effect<\/strong><\/p>\n\n\n\n<p>In the early days of the pandemic, we saw slowdowns in the food and beverage sector, like many other sectors. While we haven&#039;t seen the same momentum in restaurant walk-in customers, we&#039;re seeing the takeout sector return to its former glory much more quickly.<\/p>\n\n\n\n<p>G\u00f6r\u00fc\u015ft\u00fc\u011f\u00fcm\u00fcz restoranlardan ald\u0131\u011f\u0131m\u0131z bilgilere g\u00f6re; pandemi d\u00f6nemi \u00f6ncesi hali haz\u0131rda gelirlerinin %30-40\u2019\u0131n\u0131 paket servis yoluyla elde eden restoranlar, \u015fu anda bu oran\u0131n %60-70 civar\u0131na oldu\u011funu bizimle payla\u015f\u0131yorlar.<\/p>\n\n\n\n<p>This shift in consumer behavior presents specific challenges for traditional restaurants. Everything about a traditional restaurant&#039;s opening process is designed to provide the best possible service to its customers. However, when a significant portion of demand shifts from walk-in customers to takeout, restaurants can struggle to adapt effectively. In this era, the Takeout Kitchen model offers restaurant owners an alternative that focuses solely on takeout service, offering an advantageous option.<\/p>\n\n\n\n<p><strong>Responding to increasing hygiene expectations<\/strong><\/p>\n\n\n\n<p>In this model that focuses only on takeaway service;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>lack of foot customers<\/li>\n\n\n\n<li>lack of cash flow within the kitchen<\/li>\n\n\n\n<li>restaurants need fewer employees<\/li>\n\n\n\n<li>No need for reusable materials such as forks and knives<\/li>\n\n\n\n<li>contactless delivery options<\/li>\n<\/ul>\n\n\n\n<p>Factors such as these make this model safer for the pandemic period.&nbsp;<\/p>\n\n\n\n<p>Additionally, every courier and employee entering the Takeaway Kitchen building must pass through a disinfection station. Kitchen staff place prepared packages on the food shelves in the corridors, ensuring optimal social distancing between couriers and restaurant staff.<\/p>\n\n\n\n<p>Co-founder Tali \u015ealhon: \u201cThe takeout industry is full of opportunities. However, opening a new branch carries significant risk. You&#039;ll be facing millions of lira in startup capital to open a new branch. You&#039;ll also have routine costs like courier operations, security, and maintenance. However, you simply want to prepare your food and deliver it to your customers. Package Kitchen makes this possible. With this new concept, we&#039;re bringing restaurants that are exclusively focused on takeout under our umbrella.\u201d<\/p>\n\n\n\n<p>Founding partner Eytan Nahmiyas said: \u201cWe are taking many of the financial and operational burdens our customers face at other branches. This allows them to focus on what they excel at: cooking. The most visible benefit of this is increased customer satisfaction. We aim for the restaurant&#039;s Takeaway Kitchen branch to be the fastest-growing of all its branches. We are looking for partners who want to grow rapidly in the takeaway sector and expand throughout T\u00fcrkiye with us.\u201d<\/p>\n\n\n\n<p>D\u00f6ner Plus partner \u0130lker Kalma: \u201cWe don\u2019t need the couriers, waiters, cashiers, dishwashers, accountants, and restaurant managers we employ at our other branches at our Paket Mutfak branch.\u201d<\/p>\n\n\n\n<p>Paket Mutfak&#039;s first customers, D\u00f6ner Plus and Untwoin, began operations at the beginning of June. Each client produces two brands from their kitchens.<\/p>\n\n\n\n<p>D\u00f6ner Plus and Lahmacun Plus, both restaurants operating from a single kitchen, offer only takeout. D\u00f6ner Plus and Lahmacun Plus co-owner \u0130lker Kalma said, \u201cWe only have three cooks working at our Takeout Kitchen branch. Our cooks now only handle the incoming bills and cook their meals, while Takeout Kitchen handles everything else. We no longer need the couriers, waiters, cashiers, dishwashers, accountants, and restaurant managers we employ at our other branches at Takeout Kitchen.\u201d<\/p>\n\n\n\n<p><strong>Target: 50 restaurants with 5 locations across Istanbul by the end of 2021<\/strong><\/p>\n\n\n\n<p>We aim to open at least 50 restaurants across Istanbul with 5 locations by the end of 2021. In the long term, we have growth goals across T\u00fcrkiye and abroad.&nbsp;<\/p>\n\n\n\n<p>Having started its Ata\u015fehir branch with D\u00f6ner Plus and Akali brands, Paket Mutfak will soon start operations with kitchens for brands such as Chopt and 400 Degree Pizza.<\/p>\n\n\n\n<p>Paket Mutfak aims to launch its operations on the European side in 2020 and open branches in Maslak, Kad\u0131k\u00f6y, Bostanc\u0131 and Etiler by the end of 2021.<\/p>\n\n\n\n<p>From now on, the food you order for your home may come from a takeaway kitchen!<\/p>","protected":false},"excerpt":{"rendered":"<p>Press release published in August 2020, aiming to promote Paket Mutfak.<\/p>","protected":false},"author":1,"featured_media":905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-tr"],"acf":[],"_links":{"self":[{"href":"https:\/\/paketmutfak.com.tr\/en\/wp-json\/wp\/v2\/posts\/904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paketmutfak.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/paketmutfak.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/paketmutfak.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/paketmutfak.com.tr\/en\/wp-json\/wp\/v2\/comments?post=904"}],"version-history":[{"count":1,"href":"https:\/\/paketmutfak.com.tr\/en\/wp-json\/wp\/v2\/posts\/904\/revisions"}],"predecessor-version":[{"id":3473,"href":"https:\/\/paketmutfak.com.tr\/en\/wp-json\/wp\/v2\/posts\/904\/revisions\/3473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/paketmutfak.com.tr\/en\/wp-json\/wp\/v2\/media\/905"}],"wp:attachment":[{"href":"https:\/\/paketmutfak.com.tr\/en\/wp-json\/wp\/v2\/media?parent=904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/paketmutfak.com.tr\/en\/wp-json\/wp\/v2\/categories?post=904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/paketmutfak.com.tr\/en\/wp-json\/wp\/v2\/tags?post=904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}